Post by account_disabled on Feb 17, 2024 10:16:23 GMT
Clean up old and non-interacting contacts Periodically cleaning your contact list is one of the most important aspects. While maintaining old or non-engaging contacts may seem like a good idea, it can actually affect your engagement rates and overall deliverability. There are two types of email addresses that can cause you problems: Non-existent email addresses Inactive or low interaction email addresses The best thing we can recommend is to delete both groups of contacts from your database if you want to maintain good deliverability and avoid being penalized by email providers like Yahoo or Gmail. Deleting non-existent email addresses Within the category of non-existent email addresses, there are two types: a Email addresses that the subscriber entered incorrectly or travel to addresses that are no longer used For this type, you can prevent misspelled addresses from entering your contact database by implementing a double opt-in process i.
e. a double opt-in confirmation. b Old email addresses that are no longer used For old emails that are no longer used, Brevo actually does most of the work automatically. When an email address is hard bounced, it is automatically included in Customer Phone Number List our system's block list. That means they will no longer be able to receive emails from your account. This usually occurs when a user stops using an email address and deletes it. Note: non-existent addresses is important, there is still a big piece missing. Sometimes email providers will turn an abandoned or deleted email account into a spam trap.
Spam traps, as their name suggests, are traps used by email providers e.g. Google, Yahoo... to identify possible spammers. If you send an email to an address classified as spam trap, email providers may assume that you are a spammer because you are sending emails to an account that does not exist and could be purchased. Not including spam trap emails in the block list can greatly affect your deliverability. That is why it is important not to buy mailing lists, to eliminate hard bounces and contact accounts that do not interact. Removing inactive or low interaction email addresses Inactive or non-engaging contacts also hurt your ability to deliver.
e. a double opt-in confirmation. b Old email addresses that are no longer used For old emails that are no longer used, Brevo actually does most of the work automatically. When an email address is hard bounced, it is automatically included in Customer Phone Number List our system's block list. That means they will no longer be able to receive emails from your account. This usually occurs when a user stops using an email address and deletes it. Note: non-existent addresses is important, there is still a big piece missing. Sometimes email providers will turn an abandoned or deleted email account into a spam trap.
Spam traps, as their name suggests, are traps used by email providers e.g. Google, Yahoo... to identify possible spammers. If you send an email to an address classified as spam trap, email providers may assume that you are a spammer because you are sending emails to an account that does not exist and could be purchased. Not including spam trap emails in the block list can greatly affect your deliverability. That is why it is important not to buy mailing lists, to eliminate hard bounces and contact accounts that do not interact. Removing inactive or low interaction email addresses Inactive or non-engaging contacts also hurt your ability to deliver.
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