Post by account_disabled on Mar 7, 2024 7:06:57 GMT
Independent commerce has suffered a dangerous setback in recent years, which is why it is so necessary to know the basic strategies to differentiate yourself from the competition and make your business stand out from all your competitors. The global crisis has been followed by a crisis specific to the retail sector , caused by changes in consumer habits , the emergence of large digital competitors and the use of consumer technology. Small businesses face serious problems that affect their competitiveness. The small size of the premises does not allow maintaining a high volume of stocks on display, in addition, the lack of purchasing and negotiation capacity has a negative impact on the commercial margin . Many commercial establishments need a partial or total renovation of their facilities and equipment to adapt to the demands of modern commerce; the fact that they do not own the premises and financing difficulties make this task difficult.
It is quite common to use rudimentary management techniques , ignorance of the customer's psychology in the sales process, lack of application of commercial animation and merchandising techniques , as well as a lack Paraguay Mobile Number List of orientation towards communication and promotion. The use of technology has been the great innovative factor in commerce in recent years, however, its use represents a handicap for many small merchants who experience it as a challenge that is difficult to overcome. In this commercial context there are some strategies that can allow not only survival, but the success of the business in the medium and long term. We know that the only defense is to offer something different, but how do you do this when you sell products or services that are the same or similar to those of your competition. It is clear that when there are no differences, the consumer bases their purchases on price and that war is difficult to win.
To stand out you need a differentiated strategy, use new commercial formulas that are not copies. You will obtain better results if you look for a differentiating factor that provides something extra to your market, something that is not being done and that allows you to position yourself. Competitive differentiation is one of the most important strategic decisions of a business, along with segmentation and positioning. In reality, these decisions are related, since the ability to differentiate yourself from the competition allows you to obtain a unique and exclusive position in the market. Why is it so important to differentiate yourself from the competition? Differentiation involves creating a key competitive advantage to survive in the current business environment. And to achieve it we must start by asking ourselves some important questions about our products and services, our customers and our competitors. What needs do you cover in the market? What makes your commercial offer different from the rest? What are your customers looking for when they buy? What does your competition offer and what do they excel at? It can be very useful for you to carry out a SWOT analysis to know the exact point where you are and, from there, make decisions.
It is quite common to use rudimentary management techniques , ignorance of the customer's psychology in the sales process, lack of application of commercial animation and merchandising techniques , as well as a lack Paraguay Mobile Number List of orientation towards communication and promotion. The use of technology has been the great innovative factor in commerce in recent years, however, its use represents a handicap for many small merchants who experience it as a challenge that is difficult to overcome. In this commercial context there are some strategies that can allow not only survival, but the success of the business in the medium and long term. We know that the only defense is to offer something different, but how do you do this when you sell products or services that are the same or similar to those of your competition. It is clear that when there are no differences, the consumer bases their purchases on price and that war is difficult to win.
To stand out you need a differentiated strategy, use new commercial formulas that are not copies. You will obtain better results if you look for a differentiating factor that provides something extra to your market, something that is not being done and that allows you to position yourself. Competitive differentiation is one of the most important strategic decisions of a business, along with segmentation and positioning. In reality, these decisions are related, since the ability to differentiate yourself from the competition allows you to obtain a unique and exclusive position in the market. Why is it so important to differentiate yourself from the competition? Differentiation involves creating a key competitive advantage to survive in the current business environment. And to achieve it we must start by asking ourselves some important questions about our products and services, our customers and our competitors. What needs do you cover in the market? What makes your commercial offer different from the rest? What are your customers looking for when they buy? What does your competition offer and what do they excel at? It can be very useful for you to carry out a SWOT analysis to know the exact point where you are and, from there, make decisions.